![]() The silver lining is that WarnerMedia is going all-out in trying to convince users to sign up for this new streaming service. You’re gonna start seeing device registration to start tailoring offers, but it is a balancing act and you don’t want it to be punitive because you do want to see consumers engaging with the content. "You’re starting to see tiers of the service that limit concurrent usage, grow concurrent usage and adapt pricing to that. Otter Media CEO Tony Goncalves elaborated on that point. ![]() As growth taps out, I think the industry will come up with a method that’s a bit more rigorous. I don’t think we’re going to get to a punitive environment, lawsuits being filed against folks, but I do believe the technology’s starting to get better to start paying attention to extensive abuse - when we see 14 locations logged into HBO on a Sunday night with 16 different streams going, we’re aware of those things. "Maybe distributors will start to be more in tune with what’s going on. "I think the industry has an issue - what’s the right balance of people being exposed to the product and giving them the value where they want to come in and experience it?" Stankey said. WarnerMedia CEO John Stankey addressed this thorny topic during today's HBO Max presentation.
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